When examing vertical alignment and value, Flex charging for V3 makes perfect sense. First, most companies rely on vertical alignment to properly determine costs. Each department is charged for the determined cost to supply needed functionality. In a service company, customer service, routers or call takers, part purchasers, etc. are all factored into the cost to supply service and each has its assigned budget. So when Flex fixes cost for each product, the total cost of producing the product plus profit must be figured into the equation. If Flex figured in software upgrades for the life of the product which in most cases is 10 years then, the projected costs of software group would have to figure into the base cost for a 10 year period. Because Flex charges for software upgrades, not updates, they are able to fix their cost at substantial savings. This intern establishes a great value for all of its customers at the time of purchase. My only issue with Flex is that they are only adding functionality to the contest or network individuals and not the overall core of amateur operators. I can only assume that they have predetermined their core as such. One individual mentioned Sony as a comparison, which I strongly feel is misleading. As a past owner of a Services and Sales company, Sony only gave software updates and charged for software. Also, Sony like Apple charges are based on the market and not value to customers. Conclusion, Flex is giving great value to its customers base, however, I would request that future updates consider the average operator rather the contest or network operator.