The 6000 series (and its predecessors) are, and were, outstanding radios quite worthy of serious consideration, even for those of us that hate Microsoft Windows. How can prospective customers take the radio seriously when the front door to FRS is (way) less than serious? It's not comical, it's kind of seriously not happy.
I am sure for the parents and aunts and uncles of those two boys, it's a cute ad. For everyone else, it isn't. Everybody, or most everybody, on this board want FRS to be wildly successful as well as the 6000 series. A new ad campaign will help.
With a tip of the hat and a fond Merry Christmas and 73,
Walt - kz1f
ps. In the northeast (US) there is, what some consider, a mountain for skiing in the winter. Mt, Wachusetts. Their ad to garner more skiers has always been a jingle with the words (to music) "WA....WAWA Chusetts". Insanely stupid and that got a very vocal opposition. I think it is either just shy of or just tops 3,000'. 49.5% of the listeners who hear that jingle cringe ever single time. I think when they took the vote someone had their finger on the scale. I know of no one who goes there because of the jingle.
To be fair here, an Advertising Agency and creative development are costly. I know, been there and done that. Tightly targeted advertising is even more expensive and the results are hard to measure unless you hire the Agency to do sales tracking, metrics, etc.
I'm thinking that the majority of Flex sales are driven by word of mouth from users, technical articles, the tradeshow booth and associated technical seminars.
The advertising in QST and other locations, in my opinion, is to be seen and counted more than make sales. The ad does the basics of who Flex is, what they sell and what separates them from the other manufacturers. If Flex was absent suddenly from QST and/or didn't take space at a major Event as they have done in the past, tales of Flex's demise would arise immediately.
I agree that at some point Flex will need to do better advertising targeting their primary market and to keep the news of continued growth and product offerings top of mind. Dare I say a PR department...
Spending that money now in trade for slowing development and getting the current customer base and interested potential buyers a platform V1 that is truly stable and at the bleeding edge of Amateur Radio would likely cost them some "bad PR" which would certainly offset any additional incremental sales at this point from better advertising.
I believe the tipping point will be the release of V2.X. Flex will then have additional targets to market to; early adopters, switchers and first time radio buyers.
And to those that have time to read the above musings on the day of Christmas Eve (whether you celebrate this holiday or others); I wish you all health, happiness and good radio,
In other words, the image of two kids having fun, did not sway me in either direction. Facts and knowing if the 6300 would meet MY needs and expectations is what did it for me.
And so far, the 6300 has met, and exceeded my expectations.
Just some thoughts...
How cool is the FRS ad that the ad itself generates this sort of buzz?
I'm partial to the rascals and for my 2-cents I think they should start having some "radio adventures" using their FRS SDRs!!
Maybe even a modern "Carl & Jerry" sort of thing? https://k9zw.wordpress.com/tag/carl-and-jerry/
Great to see the buzz still rolling...
Merry Christmas, Happy Holidays and Godspeed!
BLOG "With Varying Frequency" at http://k9zw.wordpress.com/
Sometimes that's all an ad is designed to do - get attention. It doesn't tell you anything. It's void of relevant content. It just gets you to look, recognize, and remember the product and company, and move on.
Another type of ad, an image ad, just tells you the company is a nice guy or the product is desirable. Nothing more.
Then there's the add with multiple lines 8 point type and a complex message. It tells you everything you want to know about the product.
In the case of the kids who got into mom's pots and pans ad, I would call that an image ad. It says that Flex fans are quirky (true), cute ( a reach, at best), innovative (very true), and nerdy (spot on). It's not like direct marketing where you gauge the response to your ads by how many inquiries you receive. The ad says, here we are, check us out.
As far as effectiveness, I believe that word of mouth is Flex Radio Company's best advertising media. The image ad is still needed because seeing a company's name in print in a trade publication lends credibility to the brand.
So hireling a expensive ad agency over paying for programmers to get our radio to where it should be only makes sense. I am sure Gerald would accept any donations to the ad fund. Do not take this as a disagreement OM the advertising, in fact I feel it really misses the mark in that it appears to take the view we are not interested in the numbers of performance, what dx expidition is using the radio or what commercial unit has a flex 6K being used? So flex as Julia Roberts told Richard Gere in Perty Woman "you do not have to do the seduction scene. , I am a sure thing!". Ads will not do any good with me I am hooked. Spend the money on programming, in fact I would like the QST ads stoped and spend the money on remote over the Wan, that's what I paid for correct?
It does no good to have an outstanding product if people don't know about it. I'm afraid there are still a lot of Kenwood, ICOM and Yaesu owners out there, not to mention the guys just getting interested in amateur radio, who still need a little of seduction.
Oh, and despite years of keeping the night shift working at Phillip Morris before I quit fifteen years ago, I still don't look like the Marlboro man - not even an aged, wrinkled version. :)
I have a better idea. Adopt a cute, exotic animal for a mascot. (Say, a penguin?) Then you could narrow the market even further, FRS people could smell the roses again, and Flexers would be in an even more exclusive club...
Merry Christmas to all!
The ad (the two kids) in its current version sends a few messages to *ME* ..
1. HAMS are geeks. If you are not a geek, stay clear ..
2. If you automatically start identifying Farraday cages and stuff on the picture .. you are a geek
3. Geeks are intelligent, and will need this product to further their research.
4. People that wears "silverhats" are generally looneys, and can safely be ignored.
Now my ad story. Remember beepers? Way back when, I had some RCC pager channels. I had more pagers than I had people to rent them. So what do you do? Pay a big ad company to do their thing. After spending 7K, (a whole lot of money 20yrs ago) What I got was and ad campaign that won first place in the big annual media awards event but not a single verifiable new customer. I think the award was really a disguise for sucker of the year.